What are any relationships between people, both work and personal, based on? Of course, on communication. What do people who communicate with each other want? Of course, understand each other. Sometimes obstacles arise on the path of mutual understanding, and one of the unexpected obstacles may be the adherence of the communicants to different cultural paradigms: high-context or low-context. The concepts of high-context (HC) culture and low-context (LC) culture were first introduced by anthropologist Edward T. Hall in his 1959 book The Silent Language. In short and simply, representatives of the VC culture, more than representatives of the NK culture, use and take into account the non-verbal part of communication: the general cultural context, facial expressions, gestures. Representatives of the NK culture are based on direct and complete verbal communication. For them, what is not spoken in words does not exist and is not taken into account. In low-context communication, the meaning of messages depends mainly on the words spoken, rather than on the interpretation of more subtle or unspoken signals, which is characteristic of high-context communication. These concepts were originally applied to countries and national cultures. Hall himself defined high-context cultures as those in which the harmony and well-being of the group is preferred over individual achievement. In contrast, low-context communication is more common in individualistic cultures, in which people are not expected to be interested in each other's history or past. Countries with a high-context culture are, first of all, countries of the East: China, Japan, Arab countries. Besides, this is, of course, Russia. To a greater or lesser extent, Western European Italy, Spain, and France are also considered countries of VK culture. Countries with a low-context culture are, first of all, the USA and, in addition, for example, Germany, Norway, Denmark and Switzerland. Currently, the concept of IC/NC can also be applied to professions and specialties, to social and cultural groups. Considering the cultural expansion of the United States, which began in the second half of the 20th century, it is not surprising that shifts towards low context in certain professional and social groups and communities of countries with a predominantly high-context culture. In routine communication on work issues, we most often use the NK standard: in conversations and correspondence Only what is spoken or written counts. However, in cases that are out of the usual routine, such as, for example, failures in production processes, force majeure, employee conflict, etc., VK communication is used, when emotions, mood, situational context, and others are taken into account components of nonverbal communication. Recognizing and correctly using high- or low-context communication styles helps avoid misunderstandings that will inevitably arise due to cultural differences.